Web Content Services

 
Digital Marketing, Content Marketing, Content Production... How to connect all these content writing strategies?
 
The consumption of content happens with rocket explosion in the Smartphones. Whether in the form of text, infographic, video or photo, content consumed nonstop and shared in a way that was unimaginable a generation ago.
 
Companies use this medium for customer attraction. But, after all, how is this content produced to fit a companies strategy?
 

What is web content production?

 
Providing attractive and relevant content to the public is not a child of Internet or Smartphones.
 
The implementation of a content strategy was already used in the early days of John Deere, launching the company's own publication, called "The Furrow".
 
The magazine was not for advertising products, but to provide the target audience with information about production techniques, personal experiences from farmers, and market news.
 

Content production for businesses

Content production serves as the foundation for building relationships between companies and target audiences. This need has arisen because consumer habits have changed with the adoption of new technologies by consumers. Everyone can easily search for information and evaluations about products and services and communicate directly with brands.
 

• quality content with an engaging red-line story will get users spend time consuming it
• more quality content production in blogs and websites, the more likely businesses are to be ranked well by search engines
• conversion rate of visitors into leads increases due to the trust aroused by the content
• brand visibility also grows on social networks by sharing effective content
• valuable, relevant and quality content for the target audience stimulates engagement between consumers and companies

 

The tasks in content production

Web Content Production is a content writing task. Web Content Production may have a few  stages to improve the outcome:
 
1. Writing (production)
2. Proofreading (quality)
3. Planning (publishing)
 
 

Web content writing

 
The main point of Web Content writing is the creation of content. In general, the professional responsible for this is known as a content writer or copywriter. The role of the content writer is to put the ideas defined as relevant to the client's content strategy on paper and make them attractive enough to captivate readers and draw attention to the materials produced by a brand.
 
Content writing jobs are divided into at least two stages: researching and writing content. During the research phase, the copywriter must contextualize himself in relation to the client's strategy, understand his target audience, master the language that best addresses this audience, and, of course, know the subject matter.
 

Reviewing content

The content reviewer, in turn, is the professional responsible for ensuring that everything published on a client's site goes through a certain quality control. It may seem that this is the copywriter's job, but the truth is that no matter how well he or she masters how to write texts, grammatical errors and formatting errors may often go unnoticed.
 
Successful publisher often rigorously implements content quality check lists to avoid publishing errors.
 

Publishing web content

Ironically no matter how well planned a last publishing decision can only be made with a final draft in hands. Marketing needs to evaluate if the final draft still fits the initial purposes ot fits elsewhere. During the process of creating web content, it can happen that a final text initially planned for the blog is now used on the website and vice versa. Last quality and publishing decisions stay in hands of the marketers in charge.