Copywriting Services

 
Copywriting is the strategy of producing persuasive texts for Marketing and Sales with the objective of boosting conversions and sales. Commercial success often derives from good copywriting used in emails, websites, ads, blogs, catalogs, and others. The professional assigned to write and develop the "copy" is the copywriter.
 
 

What is Copywriting:

 
Copywriting is persuasive text used mainly in Marketing and Sales with the aim of captioning potential buyers attention and transform those leads into conversions and sales.
 
Copywriting is a mix of eye-catching reading and commercial affinity to convince target audiences through the strategic use of words. The text must charm readers and make them follow all the text to actions goals.
 
If this happens then you probably already mastered some of the skills required to be an excellent copywriter. Content is king and knowing that your content can make a difference in a company's Marketing strategy does increase the number of conversions
 
The copywriter biggest challenge is to keep readers go beyond their title. They must write the "copy" (text) with its persuasive character in mind, using triggers to awaken the reader's interest, with the aim of generating conversions and sales.
 

The emergence of Copywriting

Copywriting is not a new term. A modern-day copywriter is vital in helping several brands to achieve fame and millions of dollars at the time. Most start-ups make it thanks to great copywriting. With Internet and the rise of Digital Marketing, Copywriting nowadays is less advertising but more branding having most use in web contents like websites or blogs.
 
From a more practical point of view, Copywriting is more appropriate for attraction strategies, such as Inbound Marketing, for example, in which the sales process extends into a long persuasive process. Advertising copywriting, on the other hand, remains a tool for direct sales.
 

The main goal of Copywriting

 
If the CTA is one of the main elements of a copy, this means that throughout the customer journey it will be necessary for the reader to take action that speeds up the sales-funnel. For example:

• signing up for a newsletter
•  downloading a rich material
• Make an enquiry
• Make a phone call
•  just continuing on the blog and reading another post

 
It is based on this technique that the copywriter is able to convince and captivate the attention of the visitor to a site or blog and make him follow the instructions that are given. Keeping readers go through the copy-red-line from start to end is art.
 

Copywriting versus Content Marketing

 
Like Copywriting, Content Marketing is an old practice that has taken on a new direction with the use of Internet.
 
Copywriting, is focused on conversion. Because of this, you should keep in mind that it will have great relevance in the adoption of Content Marketing by a company.
 

Content Marketing

When Content Marketing is adopted, the goal is to attract, captivate, and educate the target audience through content that is relevant and rich for a specific target audience.
 
By building a long-term relationship, you can increase the business' network of customers and prospects by providing quality content that addresses the interests of your audience.
 
Companies that adopt content marketing adopt a less aggressive sales strategy and often are more educational.
 
Moreover, this strategy is very important to make a company a reference in its market, as it increases its authority and benefits the brand's image, which consequently attracts new customers and favors business.
 

The role of Copywriting in Content Marketing

Copywriting combines the "art of selling" with the "art of writing" and cannot be summarized only in the act of marketing a final product, not least because the copywriter does not always aim to make a sale immediately.
 
The idea is to extend the consumer experience in a process, the sales funnel, and lead your audience, step by step, through strategically prepared content to its final destination, which in this case is conversion.
 
If Content Marketing seeks to engage and attract the target audience through educational and quality content, Copywriting will be the differential for the strategy to be effective, because it stimulates the reader to take action.