Blog Content Writing

 
The production of quality content is indispensable in modern marketing strategies. Quality content crucial for exploiting the ranking of a website. The company's blog, in many cases, is a fundamental piece to increase the content. It gathers visitors who, after a long relationship with the brand, can become customers.
 
Almost always the finding of a brand or service starts with an unpretentious search on Google. Since the world's most used search engine lists for users the best content about what they are looking for. So whenever your blog posts are among them, people's chances of clicking through are greatly increased.
 
Good blog writing makes all the difference in attracting people to this channel. But, it is also essential to keep internet users browsing the pages and even to encourage conversions.
 

Address target audience with blog content writing

 
Know your target audience and study them for presenting your service or product. The first step to producing quality blog content is to know who your reader is. This is a must because irrelevant content makes the reader navigate to other sites. Google rates the quality of your content according to how long the reader browses your blog. So, writing the right content for the right audience is priceless.
 
This is because Digital Marketing personas serve to guide content production and make it possible to create useful posts for the different profiles of readers of your blog.  Those who are web copywriters usually receive in the briefing all the information about the persona they need to produce engaging texts. Those who have a blog, on the other hand, need to do the work themselves.
 

Combining creativity and strategy in blog content writing

Those who work with content production are on the team of creatives and innovators have a generalist spirit. But, in fact, it takes much more than creativity. The writer must know the service or product as well as if he or she were the product or service manager. This requires a commercial spirit combined with extreme curiosity and knowledge of the subject. Only a super-interesting and theme-appropriate text makes the reader read from beginning to end. 
 

Blog Content Writing

Blog writing is the foundation for websites commercial top of the funnel strategies to work well. Through a fluent and simple to read, but quality writing, your blog can engage with charming stories, answer the main questions of Internet users and even make it easier for Google to find your pages.
 

SEO tips for blog content writing

 
Research relevant keywords: use free tools to discover search volume such as Ubersuggest. To structure the content of the post, it is worth checking Google Search itself (in the related search part)
 
Titles must mention the main key words strategically and naturally: for this, it is necessary to tag the titles: in the title of the post (Heading 1 = H1); in one of the H2; etc. Create a hierarchy of headings: title (H1), subtitles (H2), headings (H3) are what we call Headings in SEO and they are fundamental for the scannability of the content.  In addition, the text should mention keywords. Internal linking of keywords as well as hypertext with external linking are very common.
 

Catch the brands voice and style in blog content writing

If you own a blog, the tip is to create a writing style that reinforces the blog's identity by speaking the "same language as the persona. It's even worth documenting it to create a content production manual.
 
Blog content writing also takes to write the posts according to the brand's tone of voice (Style). It is usually registered in a manual that informs the footprint that the content should have, the words and expressions that are recommended, and even those that the company does not want to be associated with it.
 

Blog content writing Call to Action (CTAs)

Persuasion is not the main goal of producing content for blogs, but it can make a difference in Content Marketing and Inbound Marketing strategies when it is in the right place and in the most appropriate tone for a post.
 
Call to Action (CTAs) in blog content writing is not the main goal of producing blog content, but it can make a difference in Content Marketing and Inbound Marketing strategies when it is in the right place and in the most appropriate tone for a post.
 
It is in the calls to action that you can write a blog with a slightly more persuasive slant, but without neglecting the educational objective of the blog. You can even insert CTA anywhere in the post (it will depend on your goal with this tactic).